Search Engine Optimization

Search Engine Optimization is the process of getting your website found in search engines like Google.  When done right, SEO has the ability to connect you to the exact customers who need your product or service. 

1. Discovery

Deep Dive Into Data:  We do a deep dive into your analytics and spend time getting to know your business with our discovery process.

Target Market & Initial Persona Creation: We take the time to figure out who your target market is.  Then we create a persona that we can use to help us with our strategy creation

Competitor Analysis: We also do a competitor analysis. This gives us a comprehensive overview of who you are, what you do, who you serve and how you do it better than your competitors.

3. Research

Keywords:  We find keywords in your industry. We find “main”, secondary and semantic keywords for every page on your website.

Competitor Analysis:  We conduct a competitor analysis.


5. Content

Content Gap Analysis:  

We use what we have learned from our research to create new content based on the overall strategy we have created for you.

7. Analysis

Monthly Reporting: 


Campaign Adjustment Recommendations:

2. Audit

We take an outside in approach when auditing your Website

Technical Audit:  We conduct a technical audit to find issues that can hurt your site from ranking in Google.

Technical Audit:

Content Audit:


4. Improvements

We focus on improving the technical/back-end issues for your website and the existing content on your website. 

6. Outreach

You’ve heard the saying, “if you build it they will come”. Well, that just isn’t true when it comes to the wild wild west of the Internet.  You can have the best content in the world but if you’re not promoting it chances are it’s either not going to get seen or it’s going to take an extremely long time to get seen.

Link Outreach:

Influencer Marketing and Guest Posting:

Social Media Promotion:


8. Adjustments

Once we have analyzed your site we make the necessary adjustments to improve our next round  and then we do it all over again.



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