Carlita Victoria (Personal Trainer)

Client:

Darkness RISING Project is a mental health non-profit that helps connect the Black community to culturally appropriate mental health resources.

Challenge:

Darkness RISING Project wanted to increase its organic reach on Instagram.

Solution:

I helped the organization clarify its brand messaging and USP. We then created content buckets /pillars to help guide their social media strategy.

 

I created weekly content that helped them grow their Instagram following from 300 to 2000 followers organically in about 15 months.

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