A Copywriting & Brand strategy  Studio That Turns Words Into Money & Ideas Into Reality


Captivate Your Audience With Story Driven Copy That’s Out Of This World.

I write words to attract your ideal customers, establish brand authority, get more clicks, and make more money.


What do you get when you combine the power of copywriting with the science of digital marketing?

You get scroll-stopping, action-taking, money-making content and copy.

Email Copy

Let’s create evergreen, automated, behavior-driven emails, funnels, and campaigns that’ll have your audience obsessively checking their inbox.

Get ready to level up your email game with…

  • Promotional emails
  • Transactional emails
  • Lead nurturing emails
  • Welcome series emails
  • Re-engagement emails, and so much more…
  • SMS / Text Messaging
  • Lead Magnets
  • Landing Pages & Sales Pages
Website Copy

Your website should be your first employee. Let it work harder while you work smarter.

  • Email Copy
  • Lead Magnets
  • Landing Pages & Sales Pages
Launch Sequences

Pull your prospects through your sales funnel with:  

  • Email Copy
  • Lead Magnets
  • Ad Copy
  • Social Media Copy
  • Landing and Sales Pages
Brand Voice Development

Want a brand that looks, feels, and sounds like you?

It all begins with figuring out your brand voice and tone.

What’s Included

  • Initial kickoff & strategy call
  • Market Research
  • Market Audit
  • Mission Statement
  • Vision Statement
  • Customer Profile
  • Competitor Profile
  • Positioning statement
  • Brand Persona
  • Tagline
  • 2 rounds of revisions



Make it a launch strategy.

  • Email marketing and strategy development
  • Email copy
  • Landing and Sales Pages
  • Email marketing and strategy development
  • Ad Copy

Say, “bye-bye” to feeling overwhelmed and confused about your copy or content because you have a secret weapon – me!!!

What’s Included

  • Initial kickoff & strategy call
  • Research & analytics (topics, keywords, competitor analysis, market research, performance tracking, etc)
  • Content strategy and ideation


Other Copywriting

Here are a few of my other copywriting services.

Other Services:

  • Landing & Sales Pages
  • Video Copy


Here are a few of my projects.  I work with brands passionate about what they do and the people they serve. Hit me up if you’d like to see more.

Carlita Victoria

Personal Trainer

The Problem: Carlita wants you to bring all the boys and/or girls to the yard with your milkshake.

The Solution: I helped her promote her Booty Workout program with a fun and engaging sales email sequence to her existing email list.

Darkness RISING Project

Non Profit

The Problem: Darkness RISING Project wants to be a light for those in darkness. See how I helped them reach their fundraising goals with emails.

The Solution: I helped them reach their fundraising goals with sponsorship and engagement emails.

Inappropriate Moments


The Problem: The brand needed a name and brand voice guide to go with their quirky sense of humor and fun personality. They strive to help people feel comfortable in uncomfortable situations.

The Solution: I created the brand voice and name for Inappropriate Moments.

lightning bolts

Crystal provided incredible copy which was specific to our target audience. Thanks to her thoughtful marketing our reach increased far beyond our expectations.

Darkness RISING Project

Sending out emails to my email list used to give me so much anxiety. I knew I needed to step up my email game but didn’t know where to start. Working with Crystal was like a breath of fresh air. I feel so much more confident in communicating with my audience.

Sierra, Carolina Collective Events


Emails that get opened with links that get clicked.

Websites that’ll have ’em racing for the buy now button.

Captions that’ll get you new social media friends and make the ones you already have say, “WOW!”

Landing pages that’ll get your customer’s real email address and not the ones they give out for spam (I’m looking at you AOL).

Content that captivates and is easy to digest – (even your mom will understand)

take me to your leader

Hi, I’m Crystal

I Can Neither Confirm Nor Deny That I’m An Alien…

But, what I can tell you (this is top secret information, of course) is that I’m a passionate copywriter obsessed with telling your story.

I attack copy much like I attacked Black Friday sales in the mid 2000’s – furiously, methodically, and with laser focused attention to detail.

Speaking of sales – I’m here to help you sell the hell out of your products and services. 



Creating strong relationships is at the heart of my business and the businesses I partner with.


Our greatest strength comes from our unique experiences. It’s what sets us apart and should be honored and celebrated.


I celebrate the success of our clients like it’s our own.

Crystal Apple